Glickenhaus North American Racing is the North American Sales division for the Glickenhaus Motor Company. Our task was to develop a social media advertising campaign to generate awareness and funnel traffic to specific vehicle models to gain aquisitions about vehicle inquiries.
Once meeting with the client and determining the necessary campaign attributes and goals, we created a hyper focused advertising campaign, that was placed across the social media networks of Facebook, Instagram, Market Place and third party advertiser channels.
After thirty days the campaign generated a website traffic engagement lift over 100% with a post campaign average of 3,300 monthly page views to 6,700. The overall campaign reach topped at 51,000 with 4,232 link clicks to the vehicles, while received over 40 vehicle form leads with an end result of 8% vehicle sale conversion rate.
Corsa 7 Motorsports is a niche, high-end luxury vehicle storage facility with a saturated local competition. Our task was to create a digital media campaign utilizing Google search combined with a light social media advertising campaign and web site SEO to drive traffic to the quote form page -- in result to create bottom funnel leads.
After meeting wth the client and evaluating the competitive market landscape, we developed a 3 tier marketing campaign that utilized PPC search engine marketing through Google, Social media advertising, and worked with the web content management system to develop high relevance in organic and paid search engines.
The result ended with nearly a 400% increase in traffic to the website, nearly a 500% increase in quote form page views, and providing 40% decrease in bounce rate due to web page content revisions. The overall acquisitions increased from an average of 5 per month to 25.
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